When Dustin Hinz and the Ernie Ball family approached us last summer with the idea behind The Pursuit of Tone series, we were instantly on board. What started out as a pilot episode ended up becoming the second film in an amazing series highlighting guitarists and their journey to find their own distinct sound.

We’re honored to be a part of this, which is only outdone by our excitement to be able to share it with you. Check out Ernie Ball: The Pursuit of Tone featuring Mike Ness airing Friday, April 22nd at 8pm ET/PT only on Audience Music (DirecTV ch.239 or on U-Verse ch.1114), or watch on-demand. 

Here’s a sneak peak of what’s to come: